Is Your Small Business Not Doing Well? Is it the economy or is it you?

Unless there is legislation that has suddenly outlawed your business the problem is probably the small business owner. Small businesses by definition are small, much, much smaller than the markets they serve. I've worked with 1000s of small business owners and the average share of market is somewhere south of 1%. Which means if the business has sales of $800,000 then they are missing about $80,000,000 in potential sales!

This may be less true in small towns but in metropolitan areas I stand by the analysis.

What does this mean? When the economy is good even a marginal business can grow but when the economy is bad...the marginal businesses feel the most pain.

What should you do? I'll post the first step in the remedy soon.